Below are the steps that you need to take after generating traffic for your website:
List building. To ensure that you can convert at least 50% of your traffic to paying customers, you'll need to build relationship with them and make regular follow-ups. That can only happen if you can convince them to sign up to your newsletters. Don't worry as this is relatively easy. Start by making your website a great source of valuable information so people will see you as an expert or authority in your niche. Then, make the links to your forms easy to find on your website or blog. Give your prospects an assurance that you're not going to spam them and promise that you will not share their email address and other info to other esellers. In addition, tell them that they can opt-out at anytime without questions asked.
Regular follow-ups. People who signed up to your newsletters can easily forget about you considering the number of people who are trying to win their business. The best thing that you can do is to contact them as often as possible. Aside from sending them weekly newsletters, invite them to your free seminars every now and then. Also, send them ebooks and "mingle" with them on forums and social networking sites. Each time you do, ensure that you do not sell your programs right away instead, strive to build relationship with them first. Get them to like you and earn their trust before you even think about mentioning your programs.
Have a good reputation online. People these days are extra careful when buying anything online. They do their research and they compare. To ensure that they'll get their money's worth, they only do business with people who are proven trustworthy. So, invest time and effort in building and managing your reputation online. It's important that you'll be known not just an expert in your niche but a trustworthy seller as well.
Content marketing. As you're selling information based products, I suggest that you attract your potential clients by giving them what they're looking for each time they go online; information. Write articles and discuss about their problems, needs, frequent questions, etc. You can also offer them tips list or how-to guides. The more you write and the more information you share, the easier it will get for you to position yourself as an expert in your field. Aside from article marketing, you can also sink your teeth into ezine and eBook publishing, blogging, etc.
Social media marketing. I'm sure you'll agree with me when I say that social networking sites such as Google+, Facebook, and Twitter are dominating the World Wide Web today. Use them to easily reach out to targeted group of people. You can use these sites to build an ongoing communication with your prospects. This is crucial in converting them to paying customers. You can also use these sites when distributing information and when you're trying to get free exposure for your website and programs.
Content Writing Services - The Backbone of a Website Web Chat Agents Internet Marketing - How To Build A Website With a High Conversion Rate - Part 2 What Should a Business Owner Be Aware of When They First Start Out Promoting Their Website?
0 comments:
Post a Comment