You've built a new website for your offline business, or started an online business. Your website looks great, the design perfect - but without targeted traffic it won't do you much good! How can you market your website, attracting droves of potential new customers or leads? Putting a website in front of the right people is one of the hardest aspects of online marketing for most marketers. Without traffic, you're "dead in the water," so to speak. What can you do?
Here are 5 SUPER effective ways to market your website
Social media
Social media is one of the most effective marketing platforms today - and it's understandable! With approximately 800,000,000 members as of this writing, Facebook is one social network being used more and more by businesses to connect with potential customers, build brand reputation and communicate. Facebook and Twitter are two sites you should consider if you want to increase your exposure. Share and "tweet" your blog posts; share great deals, coupon codes, even a link to a great video. Let people get to know - and trust - you through social media.
Word of mouth
Word of mouth has always been one of the best forms of advertising, and still is today. Get involved in the conversation, and build your reputation! Participate in relevant online forums, comment on blog posts. Your objective is to build connections with like-minded people and "plug" your offer on occasion - but don't overdo it with the promotional tactics.
Email marketing
Email marketing is a SUPER marketing tool, but one that intimidates many marketers who don't know quite how to go about it. Email marketing has been around almost as long as the internet, and is a great way to build relationships and trust. It's a well-known fact that the average person has to be exposed to something 7 times before they will buy. With email marketing, your subscribers are exposed to your product/offer frequently; and since they come to trust your recommendations, they will be much more likely to buy. Share free information and tips, great content, links to a new blog post or a video - and promote subtly, so that your subscribers don't click on that ugly "unsubscribe" link at the bottom of your email!
Guest blogging and blogging
Having your own blog is a good idea; search engines love blogs, because the content is updated so frequently. Fresh content is valued by search engines, so blogging can help you pull in more traffic through the keywords you use and topics you blog about. In addition, you can offer to guest post on relevant blogs, leaving a link to your own website in your bio following your post. This means that you can pull traffic to your website from the blog you guest write for. Guest posting is great exposure for your business, and the more value your article offers, the more clicks through to your site.
SEO (search engine optimization)
For many new marketers, SEO can sound almost frightening. It all sounds so technical and involved! Actually, search engine optimization is fairly easy. Getting strong inbound links to your website is the toughest part of SEO, but creating valuable, optimized content isn't so hard.
By implementing effective SEO tactics, your website will move up higher in the search results for your chosen keywords and phrases, which means more targeted traffic. However, keep in mind that keyword spamming and over-optimization are unacceptable practices in SEO today.
Marketing your website takes work, there's no doubt about it. While there are literally thousands of ways to market your website, these are some of the best!
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